2020
1
2021
4
2022
7
2023
18
2024
61
2025
115
owner and turn your passion into a global business with us!
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Drinkit is part of the Dodo Brands group — the company behind Dodo Pizza, one of the world’s fastest-growing restaurant chains (1 340+ outlets)
Check out last month’s global sales ↗
Check out last month’s global sales ↗
Drinkit coffee shops since its establishment in 2020
scalability & growth potential — data-backed market analysis to inform expansion strategies
deep digitalization of all processes from customer analytics to procurement and content management
high-performance operational model — eliminates full-time cashier positions, reducing labor costs by up to 20%
100% of our orders are placed digitally
via mobile application
& self-service kiosk
via mobile application
& self-service kiosk
we’ve reimagined every aspect of the business through digital tools, unlocking new levels of efficiency, scalability, and customer insight
the power of Drinkit concept
strong brand and product
help in creating an effective and efficient supply chain
operational
assistance
assistance
logistics and supply
IT support
provision of promotional materials for local marketing efforts
consultations and standardization of processes for efficiency
updates for the app, system maintenance, and technical support
marketing support
franchisee support system
we offer comprehensive support to partners at all stages — from location selection to operational management:
financial terms & target values
оperating across different coffee shop formats, we’ve learned how to quickly achieve stable, profitable unit economics and outperform competitors
target SLE
20%
investments
from $100k
payback goal
3 years
shape the future
e
together
with us!
coffee shop with seating area
large flagship coffee shop
standalone to-go coffee kiosk
CIS countries from $200k
UAE — from $290k
USA — from $340k
UAE — from $290k
USA — from $340k
CIS countries from $150k
UAE — from $240k
USA — from $290k
UAE — from $240k
USA — from $290k
CIS countries from $100k
UAE — from $150k
USA — from $200k
UAE — from $150k
USA — from $200k
investment
investment
investment
signature places
business centre
40—60 m²
min 20 m²
min 100 m²
shopping mall
street format
residential area
business centre
the format for your purpose
partnership terms
have HoReCa or coffee business experience
understand and share the spirit of our brand
are experienced in managing multiple projects
have financial resources to invest
have strong entrepreneurial ambition
you are the perfect Drinkit partner if you:
we are looking for like-minded partners with whom we can build a successful and scalable business
ready to begin?
financial & partnership terms
FAQ
Please, follow this link to see the conditions for development in the UAE.
At the moment we do not enroll more partners for Kazakhstan.
In order to receive this information, please, submit your request for the franchise.
To-go format “island” (min 20 m²)
Coffee shop with seating area (40-60 m²)
Flagman coffee shop with big seating area (min 100 m²)
Coffee shop with seating area (40-60 m²)
Flagman coffee shop with big seating area (min 100 m²)
Prices for construction and equipment deeply depend on the market and one can source everything locally, we provide the franchisees with a full list of suitable equipment. The only unique component is the smart pick-up zone, we shall advise how it can be ordered. For the CIS countries depending on the location, CAPEX for a drinkit coffee shop can start from $100k, for the UAE - from $150k, for the USA - from $200k.
The target payback period for any city and any format is 36 months (3 years).
Securing the necessary funds for the franchise is the crucial part of the partnership from the franchisee. We do not provide additional financing from our side. All the investment in CAPEX and other business costs are to be covered by the franchisee.
Entity that concludes the franchising agreements is registered in the UAE and is a registered tax-payer in the UAE.
General rule is that other franchisees can open in the territory as well, for more details concerning your territory of interest, please, submit your request for the franchise.
support for the franchisee
We provide comprehensive support at every stage of your franchise journey, from initial setup to ongoing operations, including designing the premises, providing IT system and app, marketing materials, HR guidebooks, operational standards and efficient quality control, as well as unlimited consultations with franchise business developer.
Drinkit App and our own IT system is included in royalties, so you won`t need any additional ERP to run the business. The state-of-the-art mobile app allows our guests to order in advance, customize, check the status, discover new drinks and much more.
Dodo Information System (dodo IS) is a Saas solution which means non-stop development of the platform with regular updates. There`s no need for complex software and hardware management, only the internet is required. Dodo IS was designed to cover every aspect of the business: a few of the features include the ability to process orders through the app or kiosk, controlling production, managing employee shifts, tracking ingredients inventory, and running analytics.
We provide 24/7 technical support for Dodo IS and the app as well as an incident alerting system in order to handle the unlikely system downtime and make sure efficient technical support is available to our franchisees across different time zones. Learn more about dodo IS.
Dodo Information System (dodo IS) is a Saas solution which means non-stop development of the platform with regular updates. There`s no need for complex software and hardware management, only the internet is required. Dodo IS was designed to cover every aspect of the business: a few of the features include the ability to process orders through the app or kiosk, controlling production, managing employee shifts, tracking ingredients inventory, and running analytics.
We provide 24/7 technical support for Dodo IS and the app as well as an incident alerting system in order to handle the unlikely system downtime and make sure efficient technical support is available to our franchisees across different time zones. Learn more about dodo IS.
Our app and backend systems support multiple languages to ensure a seamless experience for all users.
We assist our franchise partners in selecting the best locations to maximize visibility and customer traffic. We provide detailed instructions on how to analyze the locations and give feedback for all the potential coffee shop premises.
Our team creates individual store designs for all of your future coffee shops, prepares layout & equipment plan, marks the electricity outlets and water supplies. We follow the local legislation norms (provided by the partner). With all the work being done online, we expect very thorough and high-quality measurements to be made on site by the partner, so that all the characteristics of the premises are taken into account.
In an era where visual noise dominates retail environments, we are rethinking how storefronts speak to passersby. Drinkit designs spaces that create a flexible visual identity to stand out from the surroundings — one that distinguishes itself not through volume, but through deliberate contrast. If a store is situated in a shopping mall or along a street lined with vivid, brightly colored façades, we often turn to a more subdued aesthetic. The goal isn’t to blend in, but to stand apart. Conversely, in calmer settings, we’ll often introduce a bold accent to inject energy and subtly draw the eye.
In an era where visual noise dominates retail environments, we are rethinking how storefronts speak to passersby. Drinkit designs spaces that create a flexible visual identity to stand out from the surroundings — one that distinguishes itself not through volume, but through deliberate contrast. If a store is situated in a shopping mall or along a street lined with vivid, brightly colored façades, we often turn to a more subdued aesthetic. The goal isn’t to blend in, but to stand apart. Conversely, in calmer settings, we’ll often introduce a bold accent to inject energy and subtly draw the eye.
We've got a great selection of drinks and food to satisfy everyone, tapping into any occasion – from classic coffees to various types of matcha, cold drinks, teas and tasty bites. Our R&D department perfects classic drinks, signature creations and surprises guests with seasonal drops.
Working with the best roasters and suppliers brings out the high potential of our coffee, drinks and food items. Our espresso blend is delicious, vibrant and unique. We seek out and select interesting and diverse types of coffee for our guests, so that everyone can find the right taste for themselves or discover a new and unexpected taste experience with us.
Working with the best roasters and suppliers brings out the high potential of our coffee, drinks and food items. Our espresso blend is delicious, vibrant and unique. We seek out and select interesting and diverse types of coffee for our guests, so that everyone can find the right taste for themselves or discover a new and unexpected taste experience with us.
Some positions of our menu can be localized to cater to regional tastes and preferences.
We provide a detailed list for all ingredients, sourced from reputable local suppliers to maintain quality and freshness. We do not put a markup on the supply chain as a franchisor.
We have created a special online Drinkit knowledge base, providing our standards & operation manuals. We have prepared thoughtful optimal processes so that you can focus on implementing them and growing your coffee shop chain.
We also designed a system of quality ratings to give our partners an effective instrument of team-assessment. Additionally, we regularly run quality assurance audits to make sure our guests get the best experience.
We also designed a system of quality ratings to give our partners an effective instrument of team-assessment. Additionally, we regularly run quality assurance audits to make sure our guests get the best experience.
We provide thorough guidebooks and check-lists so that our potential partners could conduct the preliminary market analysis in order for them to make sure that the drinkit business model works well in the local market. After signing the franchising agreement we conduct a full-scale analysis of the coffee shop market and growth prospects in the territory.
We provide training for the main partner at the start of the project (2 weeks heads-up about drinkit coffee business and coffee shop operations in Dubai/Astana/Moscow after signing the franchising agreement), online training for operations leader and chef-barista (~2 months) and later on training for the partner`s team before the 1st store opening on the spot (2-3 weeks). For MENA region offline training is provided in Dubai.
We provide a list of high-quality equipment, that can be obtained from trusted suppliers to ensure optimal performance in your coffee shop. International delivery is only needed for the smart pick-up zone, we shall advise how it can be ordered. We do not put a markup on equipment as a franchisor.
Our marketing team develops effective, bright and memorable visual materials to promote drinkit coffee shops and attract customers. We provide our partners with all the materials available in order for them to perform their local marketing strategies and activities.
Our HR team created numerous playbooks for different roles in the coffee shops which you will be able to use while hiring people for the drinkit team. We can also provide ai technologies to perform initial selection of candidates. The final decision is made by the franchisee.
other
20—22 kW would be needed for a coffee shop and stable wired internet connection of 100 Mbps.
